Turning Point Strategies
Overview   Five Gaps   Self Assessment

The Customer Gap

Close the Customer Gap

Misconception - Instituting better closing techniques is the key to closing more sales.

Truth - Building massive value into the pitch is more valuable than improving closing techniques.

Optimal Strategy - Demonstrate to your prospect why you’re uniquely qualified to solve their problem.


The best type of sale is made in the mind of the prospect before a “close” is ever approached. Conversion rates skyrocket simply by being in front of the right prospect and presenting the right solution to their problem.

The key lies in crafting your product or service attributes and messages around uniquely solving the prospecťs problem. In short, you become the default choice for your chosen target market.

Move on to the Loyalty Gap.

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