Misconception - The best way to sell more product is by lowering prices and offering promotions.

Truth - Building higher perceived value, not lowering prices, is the way to increase purchases at a higher price.

Optimal Strategy - Be recognized as an expert in your chosen target market.

The most successful growth-focused companies command a price premium in their category. A combination of factors exists to allow you to command higher prices.

The most significant of these factors is a proprietary differentiator.
A proprietary differentiator virtually guaramtees you to be a monopoly in a specific market. This differentiator may be a unique production process, a new or unique business model, or a certain caché that only your brand possesses.