Misconception - Targeting more prospects and increasing purchase frequency are the only ways to sustainably grow the top-line.

Truth - Solving your customer’s problem completely is better than targeting more prospects.

Optimal Strategy - Introduce ancillary and relevant products and services to further solve your customer’s problem.

Increasing the number of products and services purchased at each occasion is possibly the biggest missed opportunity for companies looking to grow their top-line.

By truly understanding your customer and their peripheral needs, you are able to sell additional offerings to further solve their problem.

Be sure to expand from your core. Your additional offerings must be perceived by your customer as relating to your company’s core strengths.