Misconception - Casting a wider target market “net” will attract more qualified prospects.

Truth - A narrower market focus is better than a broader market focus to attract more qualified prospects.

Optimal Strategy - Discover the most qualified, available, profitable segment of the market and target their pain.

By targeting the pain of a specific market segment, you appear as an expert to them. In turn, they will be attracted to your solution like a magnet.

This target market segment should be profitable for you to serve, and you should have the internal capacity to consistently solve their pain and satisfy their needs.