Turning Point Strategies
Overview   Five Gaps   Self Assessment

The Prospect Gap

Close the Prospect Gap

Misconception - Casting a wider target market “net” will attract more qualified prospects.

Truth - A narrower market focus is better than a broader market focus to attract more qualified prospects.

Optimal Strategy - Discover the most qualified, available, profitable segment of the market and target their pain.


By targeting the pain of a specific market segment, you appear as an expert to them. In turn, they will be attracted to your solution like a magnet.

This target market segment should be profitable for you to serve, and you should have the internal capacity to consistently solve their pain and satisfy their needs.

Move on to the Customer Gap.

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